Children today face rising levels of  allergies, asthma, eczema, and digestive issues  – often dismissed as “normal childhood problems” carrying lifelong consequences for families. The  JWT Child Health Awareness Series approach provides a unique, integrated structure to understand and address these psycho-somoto (body-mind-emotion) underlying conditions lived. Reel storyboards, designed in JWT’s distinctive style. With clear facts, functional medicine insights, and body–mind

The UK has the  highest prevalence of allergic conditions in the world , with numbers rising sharply over the last two decades. In 2004, around  20% of the population  lived with one or more allergic conditions; by 2010 this had escalated to  44% . Today,  1 in 4 adults  and  1 in 8 children  are affected by allergic rhinitis.   Allergy UK calls this a “modern epidemic”.   Food allergies are particularly concerning, affecting  5–8% of children . Symptoms often begin with ski